I Obsessed Over Every Little Detail for Months for This
The story behind Cora’s Canine Collective’s new engraved nameplate collars — months of failed sourcing, custom manufacturing, and a tracking number I checked way too often.
The story behind Cora’s Canine Collective’s new engraved nameplate collars — months of failed sourcing, custom manufacturing, and a tracking number I checked way too often.
I didn’t plan to rebrand.
There was no strategy meeting, no mood board, no agency. There was just an early morning where I was trying to photograph my dogs for the website and realized the photos weren’t doing justice to my dogs OR my collars. So I called for reinforcements.
If you’ve ever wondered what goes into a handmade Biothane® collar – not just the materials and the hardware, but the years of learning behind it – this is that story.
It starts with a puppy, a research spiral, a lot of mistakes, and a Christmas that changed everything.
A few months ago, I bought a laser engraver with one goal in mind: to make custom dog tags and engraved name plates for my collars. Simple enough.
Except… I know myself.
Learning a new tool is basically an invitation for my brain to ask, “Okay… but what ELSE could we make?”